Jain, Subhash C. Marketing strategy : planning, implementation, and control / Subhash C. Jain. - Pakistan : Cengage Learning, 2004. - 673 p. ; 28 cm. ISBN: 813150543X 8131505434 Subjects--Topical Terms: Marketing strategy. LC Class. No.: 658.8 / JAI Dewey Class. No.: 658.8 / JAI [ Shelf 67 ]