TY  - BOOK
AU  - Gronroos, Christian, 
TI  - In search of a new logic for marketing: foundations of contemporary theory 
SN  - 9780470061299 (pbk. : alk. paper)
AV  - 658.8001 GRO
U1  - 658.8001 
PY  - 2007///
CY  - Chichester, England ; , Hoboken, NJ
PB  - John Wiley & Sons Ltd.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -