Gronroos, Christian,    1947- <br/><br/>
In search of a new logic for marketing :  foundations of contemporary theory / 
Christian Gr�onroos. 
 - Chichester, England ;   Hoboken, NJ :  John Wiley & Sons Ltd.,  c2007. 
 - xi, 223 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470061299 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>658.8001  / GRO 
<br/><br/><label>Dewey Class. No.: </label>658.8001  / GRO [ Shelf 80]