Gravitational marketing : the science of attracting customers /
Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer Miller.
- Hoboken, N.J. : John Wiley & Sons, c2008.
- xxxv, 236 p. : ill. ; 24 cm.
Includes index.
The laws of gravitational marketing. The power of gravity -- Anatomy of gravitational marketing -- How to be worthy of attraction -- The Newton in all of us -- The object of your attraction -- Increase your gravitational potential -- Creating irresistible attraction -- Gravitational marketing attraction techniques. Activate your gravitational attraction -- Attracting through personal effort -- Attracting through direct mail -- Attracting through print -- Attracting through free publicity -- Attracting through the internet -- Attracting through radio and television -- Epilogue.
9780470226476 (cloth)
Marketing -- Psychological aspects. Marketing -- Social aspects. Consumers -- Psychology. Information behavior.