Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham. - 13th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - xxxii, 702 p. : col. ill., col. maps ; 29 cm.

Includes index.

9780070666993

2005-057682


Export marketing.
International business enterprises.

658.804 / CAT

658.804 / CAT [ Shelf 68 ]