Inside the mind of the stakeholder : the hype behind stakeholder pressure / edited by Ulrich Steger. - Basingstoke [England] ; New York : Palgrave Macmillan, 2006. - xxxi, 318 p. : ill. ; 23 cm.

Includes index.

Includes bibliographical references and index.

Executive summary : inside the mind of the stakeholder / Ulrich Steger -- Stakeholders and corporate sustainability : an overview -- The hype behind stakeholder pressure / Ulrich Steger -- Getting into the minds of stakeholders : framework and methodology -- Stakeholder dynamics -- Stakeholders and corporate sustainability -- What is it with stakeholder pressure? -- Stakeholder reports -- Financial institutions : corporate sustainability as a significant niche? / Alexander Nick -- Cities and communities : local players in corporate sustainability / Oliver Salzmann, Jens Prinzhorn -- Governments : the challenge of addressing corporate sustainability at the macro level / Fabian Baptist -- NGOs : catalysts of corporate sustainability / Jens Prinzhorn, Oliver Salzmann -- Consumer organizations : aligning corporate sustainability and consumer interest -- Aileen Ionescu-Somers -- Media : indifferent observers of corporate sustainability / Simon Tywuschik -- Corporate customers and suppliers : how companies influence other companies on corporate sustainability / Aileen Ionescu-Somers -- Unions : on the backseat of corporate sustainability / Oliver Salzmann, Jens Prinzhorn.

9780230006898 (hbk.)


Corporations -- Public relations.
Sustainable development.
Social responsibility of business.
Pressure groups.

338.74 / STE

338.74 / STE [ Shelf 75 ]