TY  - BOOK
AU  - Lambin, Jean-Jacques, 
AU  - Chumpitaz Caceres, Ruben.
AU  - Schuiling, Isabelle, 
TI  - Market-driven management: strategic and operational marketing 
SN  - 9781403998521 (paper)
AV  - 658.80094 LAM
U1  - 658.80094 
PY  - 2007///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  -  Europe
KW  -  Management
N1  - Includes bibliographical references and index
ER  -