Lambin, Jean-Jacques,    1933- <br/><br/>
Market-driven management :  strategic and operational marketing / 
by Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling. 
 - 2nd ed. 
 - New York :  Palgrave Macmillan,  2007. 
 - 477 p. 25cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781403998521 (paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Europe.<br/>Marketing -- Management.-- Europe 
<br/><br/><label>LC Class. No.: </label>658.80094  / LAM 
<br/><br/><label>Dewey Class. No.: </label>658.80094  / LAM [ Shelf 67 ]