TY  - BOOK
AU  - Burgers, Willem.
TI  - Marketing revealed: challenging the myths 
SN  - 0230537149
AV  - 658.8 BUR
U1  - 658.8 
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
N1  - Includes index
ER  -