Burgers, Willem. <br/><br/>
Marketing revealed:  challenging the myths / 
Willem Burgers. 
 - New York :  Palgrave Macmillan,  2008. 
 - 192 p. 17 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0230537149 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>658.8  / BUR 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUR [ Shelf 80]