TY  - BOOK
AU  - Baker, Michael John.
TI  - Marketing strategy and management
SN  - 9781403986276 (pbk.)
U1  - 658.8 
PY  - 2007///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
ER  -