Baker, Michael John. <br/><br/>
Marketing strategy and management / 
Michael J. Baker 
 - 4th ed. 
 - New York :  Palgrave Macmillan,  2007. 
 - p. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781403986276 (pbk.) 1403986274 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK [ Shelf 67 ]