Keegan, Warren J.
Global marketing /
Warren J. Keegan & Mark C Green
- 4th ed.
- New Delhi. : Pearson, 2005.
- xx, 636 p. : ill. ; 29 cm.
Includes bibliographies and indexes.
9788131719510
Export marketing -- Management.
Export marketing -- Management -- Case studies.
658.804 / KEE [ Shelf 68 ]