Keegan, Warren J.

Global marketing / Warren J. Keegan & Mark C Green - 4th ed. - New Delhi. : Pearson, 2005. - xx, 636 p. : ill. ; 29 cm.

Includes bibliographies and indexes.

9788131719510


Export marketing -- Management.
Export marketing -- Management -- Case studies.

658.804 / KEE [ Shelf 68 ]