TY  - BOOK
AU  - Copley, Paul.
TI  - Marketing communications management: concepts and theories, cases and practices 
SN  - 813120765X
AV  - 658.802 COP
U1  - 658.802 
PY  - 2004///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing management
KW  - Marketing communication
ER  -