Copley, Paul. <br/><br/>
Marketing communications management :  concepts and theories, cases and practices / 
Paul Copley. 
 - Oxford :  Butterworth-Heinemann,  2004. 
 - 440 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>813120765X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Marketing communication.
<br/><br/><label>LC Class. No.: </label>658.802  / COP 
<br/><br/><label>Dewey Class. No.: </label>658.802  / COP [ Shelf 67 ]