TY  - BOOK
AU  - Bhatia, Tej K.
TI  - Advertising & marketing in rural India: language, culture, and communication 
SN  - 9780230633896
AV  - 658.804 BHA
U1  - 658.804 
PY  - 2007///
CY  - New Delhi
PB  - Macmillan India
KW  - Advertising
KW  -  India
KW  -  Language
KW  - Marketing
KW  - Communication in marketing
N1  - Includes bibliographical references (p. [297]-312) and index
ER  -