Bhatia, Tej K. <br/><br/>
Advertising & marketing in rural India :  language, culture, and communication / 
 Advertising and marketing in rural India 
Tej K. Bhatia. 
 - 2nd ed. 
 - New Delhi :  Macmillan India,  2007. 
 - xxvii, 327 p. :  chiefly col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [297]-312) and index. 
<br/><br/><label>ISBN: </label>9780230633896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- India.<br/>Advertising -- Language.<br/>Marketing -- India.<br/>Communication in marketing -- India.
<br/><br/><label>LC Class. No.: </label>658.804  / BHA 
<br/><br/><label>Dewey Class. No.: </label>658.804  / BHA [ Shelf 68 ]