Velayudhan, Sanal Kumar,    1955- <br/><br/>
Rural marketing :  targeting the non-urban consumer / 
Sanal Kumar Velayudhan. 
 - 2nd ed. 
 - New Delhi ;   Thousand Oaks, Calif. :  SAGE,  2007. 
 - 249 p.;  20 cm. 
<br/><br/>Includes bibliographical references (p. ) and index. 
<br/><br/>Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets. 
<br/><br/><label>ISBN: </label>9780761935889 (hard back) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- India.<br/>Consumer behavior -- India.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>India -- Rural conditions.
<br/><br/><label>LC Class. No.: </label>658.804  / VEL 
<br/><br/><label>Dewey Class. No.: </label>658.804  / VEL [ Shelf 68 ]