U.C.Mathur <br/><br/>
Strategic Marketing Management  Taaxt and cases/ 
Mathur U.C 
 - New Delhi :  Macmillan ,  2006 
 - xii, 296p. :  ill ;  25cm. 
<br/><br/><label>ISBN: </label>1403931003 
<br/><br/><label>Dewey Class. No.: </label>685.8  / MAT [ Shelf 67 ]