TY  - BOOK
AU  - West, Douglas C.
AU  - Ford, John B. 
AU  - Ibrahim, Essam.
TI  - Strategic marketing: creating competitive advantage 
SN  - 0195691689
AV  - 658.802 WES
U1  - 658.802 
PY  - 2006///
CY  - Oxford ; , New York
PB  - Oxford University Press
KW  - Marketing
KW  -  Decision making
KW  -  Management
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/toc/fy0613/2006007845.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0722/2006007845-b.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0722/2006007845-d.html
ER  -