West, Douglas C. <br/><br/>
Strategic marketing :  creating competitive advantage / 
Douglas West, John Ford, and Essam Ibrahim. 
 - Oxford ;   New York :  Oxford University Press,  2006. 
 - xxv, 517 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0195691689 0195691687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Decision making.<br/>Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>658.802  / WES 
<br/><br/><label>Dewey Class. No.: </label>658.802  / WES [ Shelf 67 ]