TY  - BOOK
AU  - Bowersox, Donald J.
AU  - Cooper, M. Bixby.
TI  - Strategic marketing channel management
SN  - 0070586691
AV  - 658.802 BOW
U1  - 658.802 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing channels
KW  -  Management
KW  - Business logistics
KW  - Physical distribution of goods
N1  - Includes bibliographical references (p. 458-459) and index
ER  -