Bowersox, Donald J. <br/><br/>
Strategic marketing channel management / 
Donald J. Bowersox, M. Bixby Cooper. 
 - New York :  McGraw-Hill,  2004. 
 - xix, 488 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 458-459) and index. 
<br/><br/><label>ISBN: </label>0070586691 0070586697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels -- Management.<br/>Business logistics.<br/>Physical distribution of goods.
<br/><br/><label>LC Class. No.: </label>658.802  / BOW 
<br/><br/><label>Dewey Class. No.: </label>658.802  / BOW [ Shelf 67 ]