TY  - BOOK
AU  - Baisya, Rajat K.
AU  - Das, G. Ganesh.
TI  - Aesthetics in marketing
SN  - 9780761935957 (paper back)
AV  - 658.8001 BAI
U1  - 658.8001 
PY  - 2008///
CY  - New Delhi ; , Thousand Oaks, Calif.
PB  - Response Books
KW  - Market segmentation
KW  - Consumers' preferences
KW  - New products
KW  - Aesthetics
N1  - Includes index
ER  -