Baisya, Rajat K. <br/><br/>
Aesthetics in marketing / 
Rajat K. Baisya, G.Ganesh Das. 
 - New Delhi ;   Thousand Oaks, Calif. :  Response Books,  c2008. 
 - 313 p. ;  20 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780761935957 (paper back) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Consumers' preferences.<br/>New products.<br/>Aesthetics.
<br/><br/><label>LC Class. No.: </label>658.8001  / BAI 
<br/><br/><label>Dewey Class. No.: </label>658.8001  / BAI [ Shelf 67 ]