TY  - BOOK
AU  - Kotler, Philip.
AU  - Lee, Nancy, 
TI  - Marketing in the public sector: a roadmap for improved performance 
SN  - 9788131709580
U1  - 658.804 
PY  - 2007///
CY  - New Delhi
PB  - Wharton School Pub.
KW  - Government productivity
KW  - Public administration
KW  -  Citizen participation
KW  - Administrative agencies
KW  -  Management
N1  - Includes bibliographical references (p. 291-308) and index
UR  -  http://www.loc.gov/catdir/toc/ecip0613/2006015053.html
ER  -