Parry, Mark E.    1957- <br/><br/>
Strategic marketing management :  a means-end approach / 
Mark E. Parry. 
 - New York :  McGraw-Hill,  c2002. 
 - ix, 275 p. :  ill. ;  24 cm. 
 - McGraw-Hill executive MBA series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070486883 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>658.8  / PAR 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAR [ Shelf 67 ]