TY  - BOOK
AU  - Dwyer, F. Robert.
AU  - Tanner, John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 9780071263436
AV  - 658.8 DWY
U1  - 658.8 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 653-661) and index
UR  -  http://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html
ER  -