TY  - BOOK
AU  - Michaelson, Gerald A.
TI  - Winning the marketing war: a field manual for business leaders 
SN  - 0333933737
AV  - 658.8 MIC
U1  - 658.8 
PY  - 1987///
CY  - Lanham, MD, [Cambridge, Mass.]
PB  - Madison Books ; , Abt Books
KW  - Marketing
N1  - Bibliography: p. 263-267
ER  -