Michaelson, Gerald A. <br/><br/>
Winning the marketing war :  a field manual for business leaders / 
Gerald A. Michaelson with contributions by Sun Tzu ... [et al.]. 
 - Lanham, MD :  [Cambridge, Mass.] :  Madison Books ;   Abt Books,  c1987. 
 - xv, 270 p. :  ill. ;  24 cm. 
<br/><br/>Bibliography: p. 263-267. 
<br/><br/><label>ISBN: </label>0333933737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>658.8  / MIC 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MIC [ Shelf 66 ]