TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo.
AU  - Gremler, Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 0072961945 (alk. paper)
AV  - 658.8 ZEI
U1  - 658.8 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Service industries
KW  -  Marketing
KW  - Customer services
KW  - Marketing
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html
ER  -