TY  - BOOK
AU  - Sinha piyush kumar
AU  - Prathap oburai
AU  - Vandana sood
ED  - Indian instituteof manangement Ahmedabad, india
TI  - Proceedings of 3rd IIMA Conference on Marketing Paradigms For Emerging Economies
SN  - 8184244037
U1  - 658.4 
PY  - 2009///
CY  - New Delhi, ahmedabad
PB  - Allied publishers
ER  -