TY  - BOOK
AU  - Mohr, Jakki J.
AU  - Sengupta, Sanjit.
AU  - Slater, Stanley F.
TI  - Marketing of high-technology products and innovations
SN  - 8131700556
AV  - 658.8 MOH
U1  - 658.8 
PY  - 2006///
CY  - Upper Saddle River, N.J .
PB  - Pearson/Prentice Hall
KW  - High technology industries
KW  -  Marketing
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/toc/ecip0416/2004007035.html
ER  -