Mohr, Jakki J. <br/><br/>
Marketing of high-technology products and innovations / 
Jakki Mohr, Sanjit Sengupta, Stanley Slater. 
 - 2nd ed. 
 - Upper Saddle River, N.J .:  Pearson/Prentice Hall,  c2006. 
 - xx, 470 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8131700556 
<br/><br/><label>LCCN: </label>2004-007035 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries -- Marketing.
<br/><br/><label>LC Class. No.: </label>658.8  / MOH 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOH [ Shelf 66 ]