TY  - BOOK
AU  - Meldrum, Mike.
AU  - McDonald, Malcolm.
TI  - Marketing in a nutshell: key concepts for non-specialists 
SN  - 0750681330 (pbk.)
AV  - 658.8 MEL
U1  - 658.8 
PY  - 2007///
CY  - Amsterdam ; , Boston
PB  - Elsevier
KW  - Marketing
N1  - Includes index
UR  -  http://www.loc.gov/catdir/enhancements/fy0745/2006935285-d.html
ER  -