TY  - BOOK
AU  - Anderson, James C., 
AU  - Narus, James A.
TI  - Business market management: understanding, creating, and delivering value 
SN  - 0130451878 (alk. paper)
AV  - 658.8 AND
U1  - 658.8 
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -