Anderson, James C.,    1953- <br/><br/>
Business market management :  understanding, creating, and delivering value / 
James C. Anderson, James A. Narus. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2004. 
 - xx, 460 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130451878 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.
<br/><br/><label>LC Class. No.: </label>658.8  / AND 
<br/><br/><label>Dewey Class. No.: </label>658.8  / AND [ Shelf 66 ]