TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
TI  - A framework for marketing management
SN  - 8131716716
AV  - 658.8 KOT
U1  - 658.8 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
ER  -