Kotler, Philip. <br/><br/>
A framework for marketing management / 
Philip Kotler and Kevin Lane Keller. 
 - 3rd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2007. 
 - 382 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8131716716 
<br/><br/><label>LCCN: </label>2005-056450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>658.8  / KOT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT [ Shelf 67 ]