Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management / edited by William J. Glynn and James G. Barnes. - Chichester ; New York : Wiley, c1995. - xxvi, 485 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0471960667


Service industries -- Management.
Customer services -- Management.
Service industries -- Marketing.
Customer services -- Marketing.

658.8 / GLY

658.8 / GLY [ Shelf 67 ]