TY  - BOOK
AU  - Lovelock, Christopher H.
AU  - Wirtz, Jochen.
TI  - Services marketing: people, technology, strategy 
SN  - 0131138650
AV  - 658.8 LOV
U1  - 658.8 
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Professions
KW  -  Marketing
KW  - Service industries
N1  - Includes bibliographical references and indexes
ER  -