TY  - BOOK
AU  - Valladares, June A., 
TI  - The craft of copywriting
SN  - 8170368979 (India : HB)
AV  - 659.132 VAL
U1  - 659.132 
PY  - 2000///
CY  - New Delhi ; , Thousand Oaks, Calif.
PB  - Response Books
KW  - Advertising copy
N1  - Includes bibliographical references (p. 283) and index
UR  -  http://www.loc.gov/catdir/enhancements/fy0657/00021782-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0657/00021782-t.html
ER  -