TY  - BOOK
AU  - Jefkins, Frank William.
TI  - Advertising
SN  - 8131703823
AV  - 659.1 JEF
U1  - 659.1 
PY  - 2000///
CY  - Philadelphia, PA
PB  - Pearson Education
KW  - Advertising
N1  - Place of publication stamped on t.p; Includes index; Bibliography: p. 230
ER  -