Jefkins, Frank William. <br/><br/>
Advertising / 
Frank Jefkins. 
 - Philadelphia, PA :  Pearson Education,  2000. 
 - 416 p. :  ill. ;  22 cm. 
<br/><br/> Place of publication stamped on t.p.  Includes index. 
<br/><br/>Bibliography: p. 230. 
<br/><br/><label>ISBN: </label>8131703823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>659.1  / JEF 
<br/><br/><label>Dewey Class. No.: </label>659.1  / JEF [ Shelf 80]