TY  - BOOK
AU  - Halve, Anand Bhaskar, 
TI  - Planning for power advertising: a user's manual for students and practitioners 
SN  - 8178295490 (India : pbk)
AV  - 659.1 HAL
U1  - 659.1 
PY  - 2005///
CY  - New Delhi ; , Thousand Oaks, Calif. ; , London
PB  - Response Books
KW  - Advertising
KW  -  India
N1  - Includes bibliographical references (p. [253]) and index
UR  -  http://www.loc.gov/catdir/toc/ecip0515/2005019506.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0658/2005019506-d.html
ER  -