Halve, Anand Bhaskar,    1955- <br/><br/>
Planning for power advertising :  a user's manual for students and practitioners / 
Anand Bhaskar Halve. 
 - New Delhi ;   Thousand Oaks, Calif. ;   London :  Response Books,  2005. 
 - 260 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [253]) and index. 
<br/><br/><label>ISBN: </label>8178295490 (India : pbk) 0761933549 (U.S. : pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising -- India.
<br/><br/><label>LC Class. No.: </label>659.1  / HAL 
<br/><br/><label>Dewey Class. No.: </label>659.1  / HAL [ Shelf 80]