TY  - BOOK
AU  - Tiwari, Sanjay, 
TI  - The (un)common sense of advertising: getting the basics right 
SN  - 0761997350
AV  - 659.1 TIW
U1  - 659.1 
PY  - 2003///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications Inc.
KW  - Advertising
KW  - Marketing
N1  - Includes bibliographical references and index; The advertising context -- The marketing perspective -- The brand perspective -- The advertising perspective -- The creative perspective -- The media perspective -- The supplementary perspective -- The advertising agency perspective
UR  -  http://www.loc.gov/catdir/enhancements/fy0657/2002152695-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0657/2002152695-t.html
ER  -