Tiwari, Sanjay,    1953- <br/><br/>
The (un)common sense of advertising :  getting the basics right / 
Sanjay Tiwari. 
 - Thousand Oaks, Calif. :  Sage Publications Inc.,  2003. 
 - 322 p. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The advertising context -- The marketing perspective -- The brand perspective -- The advertising perspective -- The creative perspective -- The media perspective -- The supplementary perspective -- The advertising agency perspective. 
<br/><br/><label>ISBN: </label>0761997350 0761997369 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>659.1  / TIW 
<br/><br/><label>Dewey Class. No.: </label>659.1  / TIW [ Shelf 80]