TY  - BOOK
AU  - McDonald, Malcolm.
AU  - Dunbar, Ian, 
TI  - Market segmentation: how to do it, how to profit from it 
SN  - 9788131207635
AV  - 658.802 McD
U1  - 658.802 
PY  - 2004///
CY  - Oxford ; , MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Market segmentation
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html
ER  -