TY  - BOOK
AU  - Chunawalla, S. A.
AU  - Sethia, K. C.
TI  - Foundations of advertising theory & practice
AV  - 659.1 CHU
U1  - 659.1 
PY  - 2006///
CY  - Mumbai
PB  - Himalaya publishing house
KW  - Advertising
KW  - Theory and practice
ER  -